New World Wine Awards

The annual New World Wine Awards were back and it was our mission to get non-wine snobs to try a new drop from the award-winning top 50 line-up.  

The wine world is notoriously posh and we wanted to ensure that the campaign appealed to everyday Kiwis. And so, our relatable and Kiwi-as ‘Chip & Sip’ video content was born. In a relaxed and relatable kitchen setting, our talent wine whizz Jen Parr, New World Ambassador Clint Roberts and radio DJ Bree Tomasel put their taste buds to the test in search of the perfect wine, chip and dip combo. This content was all about capturing the “ah-ha!” moment when a much-loved Kiwi snack just works well with a wine. Bree and Clint bought the banter and Jen provided the expertise, creating some seriously engaging and fit-for-platform content. 

Our Meta ads generated 1.8M impressions, thousands of online purchases as well as a ROAS of 73.65,  some of the best ROAS we have ever seen.